ek444 Privacy Policy — Your Data, Protected

ek444 ("we", "us", "our", "the Platform") operates the online casino and sports betting platform accessible at https://ek444.cc. For the purposes of this Privacy Policy, ek444 is the data controller responsible for the personal data of players and site visitors in Bangladesh and elsewhere.

ek444 is Bangladesh's premier online casino and sports betting destination, offering 500+ certified casino games, live dealer tables powered by Evolution Gaming and Ezugi, RNG slots from Pragmatic Play, NetEnt, Microgaming, and crash games including Aviator by Spribe, alongside a full complement of cricket and sports betting markets covering the BPL, IPL, T20 World Cup, ICC tournaments, and the Bangladesh Tigers bilateral series.

Our platform is designed exclusively for adults aged 21 years and above. We are firmly committed to responsible data handling as a foundation of the trust that players across Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, Cox's Bazar, and all other parts of Bangladesh place in our services.

If you have any questions about this Privacy Policy or about how ek444 handles your personal data, please contact our support team at [email protected]. All privacy-related queries are handled in English and are responded to within two (2) business days, calculated on Bangladesh Standard Time (BST, UTC+6).

ek444 collects personal data from you in three primary ways: data you provide directly, data generated automatically by your use of the platform, and data received from trusted third-party service providers. The categories of personal data we collect are set out in the table below.

ek444 does not collect or store full payment card numbers. ek444 does not request your bKash or Nagad PIN at any point — if you receive a communication purporting to be from ek444 that requests your mobile banking PIN, treat it as fraudulent and report it to us immediately.

We also do not collect sensitive special-category data such as racial or ethnic origin, religious beliefs, political opinions, health data, or biometric data. Where age verification requires review of a government-issued identity document, the document image is reviewed by our verification partner and is not retained on ek444's own servers beyond the time needed to complete the check.

ek444 uses the personal data we collect for the following clearly defined purposes. We do not use your data for any purpose that is incompatible with those listed here without first obtaining your explicit consent.

• Account Management: To create, maintain, and administer your ek444 account; to authenticate your identity at login; to communicate with you about account-related matters including security alerts, balance notifications, and withdrawal confirmations.
• Payment Processing: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, and USDT; to reconcile transaction records; to investigate and resolve payment disputes.
• Age & Identity Verification: To verify that you are aged 21 or above and to confirm your identity in compliance with our anti-money laundering (AML) and know-your-customer (KYC) obligations.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent transactions, account takeovers, bonus abuse, money laundering, and other forms of prohibited conduct. Technical data including IP addresses and device fingerprints are used for this purpose.
• Platform Operation & Improvement: To monitor platform performance, identify and resolve technical issues, analyse usage patterns, and develop new features and game content that better serve Bangladeshi players.
• Responsible Gaming: To monitor gaming patterns for indicators of problem gambling behaviour; to enforce self-exclusion requests, deposit limits, and cooling-off periods submitted by players via the Responsible Gaming programme.
• Customer Support: To investigate and resolve queries, complaints, and disputes submitted through the live chat system or by email to [email protected].
• Legal & Regulatory Compliance: To fulfil obligations imposed by applicable law, including record-keeping requirements, responses to lawful requests from competent authorities, and enforcement of our Terms & Conditions.
• Marketing Communications (with consent only): To send promotional emails, bonus offers, and event notifications — including Eid, Pohela Boishakh, and BPL-season promotions — where you have opted in to receive such communications. You may withdraw this consent at any time by contacting support or updating your account preferences.

ek444 does not use automated decision-making or profiling in a way that produces legal or similarly significant effects on players, except where required to enforce responsible gaming restrictions or account security measures that you have yourself activated.

ek444 processes your personal data on one or more of the following legal bases, depending on the specific processing activity involved:

• Contractual Necessity: Processing required to fulfil our contractual obligations to you under the Terms & Conditions — including account management, payment processing, and game delivery. Without this processing, we cannot provide the ek444 service.
• Legitimate Interests: Processing carried out for purposes that serve ek444's legitimate business interests, where those interests are not overridden by your rights. This includes fraud prevention, platform security, and internal analytics. We conduct a balancing test before relying on this basis to ensure our interests do not unduly impact your privacy.
• Legal Obligation: Processing required to comply with applicable legal or regulatory requirements, including AML/KYC obligations, record-keeping requirements, and responses to lawful law enforcement requests.
• Consent: Processing based on your freely given, specific, informed, and unambiguous consent — primarily in the context of optional marketing communications. You may withdraw this consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

The categories of third parties with whom ek444 may share your personal data, and the purpose of such sharing, are as follows:

• Payment Service Providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, and USDT network operators receive transaction data necessary to process your deposits and withdrawals. Each provider operates under its own privacy policy and is independently regulated.
• Identity Verification Partners: Where KYC verification is required, your identity document and associated data may be passed to a third-party verification service for age and identity checking. The verification result is returned to ek444; the document itself is not retained by ek444 beyond the verification period.
• Game Providers: Providers including Pragmatic Play, Evolution Gaming, Ezugi, NetEnt, Microgaming, and Spribe receive session tokens and game result data necessary to operate their respective games. These providers do not receive your full identity or payment data.
• Fraud Prevention & Security Services: Technical data including IP addresses, device identifiers, and behavioural signals may be shared with fraud detection partners to identify and prevent unauthorised account access and financial crime.
• Analytics Providers: Aggregated, anonymised usage data may be shared with analytics services to help ek444 understand platform performance and user behaviour at a population level. No individually identifiable data is included in these aggregated reports.
• Legal & Regulatory Authorities: ek444 will disclose personal data to law enforcement agencies, courts, or regulatory bodies where required to do so by a legally binding order or where we determine in good faith that disclosure is necessary to protect the rights, property, or safety of ek444, its players, or the public.

All third-party data processors engaged by ek444 are required to process personal data only on ek444's documented instructions, to implement appropriate technical and organisational security measures, and to delete or return personal data upon termination of the relevant service agreement.

ek444 treats financial data as the most sensitive category of personal data held on the platform and applies correspondingly stringent protections. The following security measures govern the handling of all payment-related data on ek444:

• All payment transactions are processed over 256-bit TLS-encrypted connections. No payment data is transmitted in plaintext at any stage of the transaction lifecycle.
• bKash, Nagad, Rocket, and Upay mobile numbers associated with your account are stored in tokenised form. The raw mobile number is used only at the point of transaction initiation and is not retained in our primary database in unencrypted form.
• Bank account references provided for BRAC Bank, Dutch-Bangla Bank, and City Bank transfers are used exclusively for the specific withdrawal to which they relate and are subject to the same tokenisation and encryption standards.
• USDT wallet addresses are stored in encrypted form and are associated exclusively with your verified ek444 account. ek444 will never initiate an outbound USDT transfer to a wallet address that has not been verified through the account withdrawal flow.
• ek444 will never ask you for your bKash PIN, Nagad PIN, bank account password, or any other mobile banking or online banking authentication credential. Any communication making such a request is not from ek444 and should be treated as a phishing attempt.
• Transaction histories are retained for a minimum of five (5) years to satisfy financial record-keeping requirements, even after account closure. This retention is based on legal obligation and cannot be removed by a data deletion request alone.

If you suspect that your payment information has been compromised in connection with your ek444 account, contact the support team immediately via live chat. Our security team is available 24/7 and will initiate an account review within minutes of a security report being received.

ek444 uses cookies and similar tracking technologies (collectively, "cookies") to operate the platform effectively, to remember your preferences, to keep you securely logged in during a session, and to understand how visitors interact with the site. The categories of cookies used on the ek444 platform are as follows:

ek444 does not use advertising or cross-site tracking cookies. We do not participate in advertising networks or retargeting programmes that would track your activity across websites other than ek444.cc.

You may manage or delete cookies at any time through your browser settings. Please note that disabling strictly necessary cookies will prevent you from logging in to or using the ek444 platform. For guidance on managing cookies in your specific browser, refer to the help documentation provided by your browser's developer.

ek444 retains personal data for no longer than is necessary to fulfil the purpose for which it was collected, or as required by applicable legal obligations. The following retention schedule applies to the principal categories of personal data held on the platform:

When personal data reaches the end of its applicable retention period, it is either securely deleted from all ek444 systems or irreversibly anonymised so that it can no longer be associated with any individual. Backups containing personal data are purged on a rolling schedule consistent with the retention periods above.

In the event of an ongoing legal dispute, investigation, or enforcement action involving your account, relevant data may be retained beyond the standard retention period until the matter is fully resolved.

As an ek444 player, you hold the following rights with respect to the personal data we hold about you. To exercise any of these rights, please contact the ek444 support team via live chat or by writing to [email protected]. We will respond to all valid requests within fourteen (14) business days of receipt, calculated on Bangladesh Standard Time (BST, UTC+6).

• Right of Access: You may request a copy of all personal data ek444 holds about you. This includes your account data, transaction history, gaming activity records, and any identity verification data held on file. We will provide this information in a structured, readable format at no charge for the first request in any twelve-month period.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated. You may update basic contact details directly within your account settings; for identity data corrections, please contact support with supporting documentation.
• Right to Erasure: You may request the deletion of personal data we hold about you where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where you believe the processing is unlawful. Note that this right is subject to legal retention obligations — transaction records required by financial law cannot be deleted on request alone.
• Right to Restrict Processing: You may request that ek444 temporarily halt the processing of your personal data while a rectification or objection request is being evaluated. During a restriction period, data will be stored but not actively processed.
• Right to Data Portability: You may request that ek444 provide your personal data in a structured, machine-readable format so that it can be transferred to another service provider. This right applies to data processed on the basis of consent or contractual necessity.
• Right to Object: You may object to processing carried out on the basis of legitimate interests. ek444 will honour this objection unless we can demonstrate compelling legitimate grounds that override your interests, or unless the processing is necessary for the establishment, exercise, or defence of legal claims.
• Right to Withdraw Consent: Where processing is based on your consent — primarily in the context of marketing communications — you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

ek444 employs age-gate measures at the point of registration to prevent access by minors. Where our verification processes identify that a registered player may be under the age of 21, we will immediately suspend the account and request proof-of-age documentation before the account can be reinstated or any withdrawal processed.

If you are a parent or guardian and you believe that a minor in your care has registered an account on ek444, please contact the support team immediately at [email protected]. We will investigate the matter promptly and take appropriate action, including account closure and deletion of all associated personal data, where the account holder is confirmed to be under the required age.

For guidance on protecting minors from exposure to online gambling content, we recommend reviewing the resources available on our Responsible Gaming page, which includes information on parental control tools and filtering software.

ek444 serves players primarily located in Bangladesh. Some of the third-party service providers with whom we share personal data — including game studios, payment processors, and identity verification partners — may process data in jurisdictions outside Bangladesh. Where such cross-border transfers occur, ek444 ensures that appropriate safeguards are in place to protect the security and integrity of your personal data during and after the transfer.

Safeguards used for cross-border transfers include contractual data processing agreements with all third-party processors, which require the processor to maintain data protection standards at least equivalent to those applied by ek444 itself. ek444 does not transfer personal data to jurisdictions that do not offer an adequate level of data protection without first implementing additional contractual or technical safeguards.

The following categories of data may be involved in cross-border transfers in the ordinary course of platform operation:

• Game session tokens shared with international game providers (Pragmatic Play, Evolution Gaming, Ezugi, NetEnt, Microgaming, Spribe) to facilitate real-time game delivery.
• Identity verification data shared with KYC partners during the account verification process.
• Anonymised analytical data shared with platform analytics providers for performance monitoring purposes.

If you have questions about the specific countries to which your data may be transferred, or about the safeguards in place for any particular transfer, please contact the support team at [email protected].

ek444 reserves the right to amend this Privacy Policy at any time to reflect changes in applicable law, regulatory guidance, platform functionality, or our internal data handling practices. All amendments will be published on this page at https://ek444.cc/privacy-policy with a revised effective date indicated at the top of the document.

Where an amendment is material — meaning it significantly changes how we collect, use, or share your personal data — ek444 will notify registered players by sending a notification to the email address held on their account at least seven (7) days before the amended policy takes effect. Non-material clarifications and formatting corrections may be published without advance notice.

Your continued use of the ek444 platform after the effective date of any amended Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with any amendment, you should cease using the platform and contact the support team to request account closure and, where applicable, a data deletion request under your rights described in Section 9 above.

We recommend that you review this Privacy Policy periodically to stay informed about how ek444 protects your personal data. The most current version of this policy is always available at https://ek444.cc/privacy-policy and supersedes all prior versions.

If you have any questions, concerns, or complaints regarding this Privacy Policy or the manner in which ek444 processes your personal data, please contact our dedicated privacy support team using the details below. All privacy-related communications are handled in English and are responded to within two (2) business days, calculated on Bangladesh Standard Time (BST, UTC+6).

• Email: [email protected] — use the subject line "Privacy Enquiry" to ensure your message is routed to the correct team.
• Live Chat: Available 24 hours a day, 7 days a week, directly within the ek444 platform. Live chat is the fastest route for urgent privacy or security concerns.
• Response Time: Email enquiries are acknowledged within 24 hours and fully resolved within 14 business days for complex data subject rights requests, or 2 business days for general privacy questions.

If you are not satisfied with the response you receive from the ek444 privacy team, you have the right to escalate your complaint. ek444 takes all privacy complaints seriously and will cooperate fully with any regulatory investigation into our data handling practices.

ek444 is committed to resolving all privacy-related disputes amicably and promptly. We view the trust that players across Bangladesh place in our platform as fundamental to our continued operation, and we treat every privacy enquiry — regardless of size or complexity — with the same level of care and urgency.